TeCH START UP
Putting the Power in the Palm of your Hands
| MADRID – SPAIN |
| ZUG – SWITZERLAND |
scan2know©products to check authenticity, provenance, ownership & more in 3 seconds.
Coming March 2019
JOIN THE MOVEMENT knowledge is power
Scan2Know© by HolaTECH provides a quality information management framework, and a traceability system that enables transparency, accountability, safety, and security in the overall process to consumers and producers alike. By giving each product a unique QR ID code the consumer has the power using their mobile phone to ensure their favourite brand of pharmaceutical, cosmetic or lifestyle product is not a counterfeit. You can use your phone to simply scan the QR ID code for authentication or we suggest (for a better experience and access to more information) to download the Scan2Know©app here on our website. Join our movement and remember the power is in the palm of your hand to Scan2Know©
More about it...
We believe that our architecture, based on Distributed Ledger Technology – DLT which blockchain is a form of is ideally suited to help address these challenges because it establishes a trusted environment for all transactions. In the case of nearly every product supply chain, all participants – producers, suppliers, processors, distributors, retailers, regulators and consumers – all can gain access swiftly to known and trusted information regarding the origin and state of the product before making a purchase or consuming a product.
This can enable providers and other members of the ecosystem to use a DLT (Distributed Ledger Technology) architecture network to trace contaminated or defective products to its source in a short amount of time to ensure safe removal from the point of sale and, in the case of consumable products, stem the spread of illness. In addition, DLT technology has the capability to transform the way like-minded organisations collaborate, giving them a new heightened level of trust. It can also protect digital assets.
Scan2Know© by HolaTECH© is a cost-effective DLT-based system to authenticate products at the point of sale or consumption by the end-consumer. This system comes in the form of a QR ID code employed on products using our system. While it is system developed by HolaTECH it is open to any market or manufacturer. But the HolaTECH system goes way beyond pure authentication of a product as a genuine article or counterfeit. It also provides a system that can track and trace the movements of a product (where required) along its entire value chain and with suitable inputs can also bear out the sourcing or raw materials that went in to make the final product. The HolaTECH solution is also a source of digital marketing information of importance for the consumer and producer alike. But CONFIDENCE goes even beyond this with a unique patented IP, and something which is fundamental to any purchase. This vital element ensures that QR ID codes cannot be copied and creates a new eco-system around more than just possession. When this is added to its complete source of raw material inputs and logistical journey to market it deals a major blow to counterfeiters and their criminal operations.
Usually, it is when we want to treat ourselves and buy the high ticket item that we are the most likely to see our money wasted on counterfeited product where we unwittingly buy off the internet. The impact of this purchase often goes way beyond the financials of our hard earned cash, it can have impact on our health and our trust in what were once our favourite brands. Our Scan2Know© app allows you the consumer to purchase with 100% confidence using our unique QR ID code solution.
A simple Scan2Know© can give you the assurance that the product you are buying is, first of all, genuine, and, in the case of a comestible product, has not expired or is part of a batch which has been recalled for safety reasons or is in fact part of a consignment of stolen goods. All of these are critical pieces of information for you the consumer.
Authentic and In-date.
who owns it?
Being able to prove the history and sourcing of all raw materials that went into the making of a product all the way from the manufacturer (and suppliers) untill it has reached the end-consumer is vital. Our new patented system protects the consumer, the person who has paid for the article and allows a product to have a second life, if sold on, at any stage in the product´s existence. In this way HolaTECH is extending the life of any product (the ultimate form of recycling) and at each step of the way blocking the possibilities of counterfeits from contaminating the 2nd hand and auction markets. This is relevant to garments, jewellery, sports apparel, fine wine, whisky, art or any product that has value to you. In the case of auctioning your valuables years down the line, your investment is protect using our unique HolaTECH solution.
is it genuine?
If you are using our Scan2Know© App and your brand or product is verified, you can rest assured it has come directly from the producer through the supply chain to you. Countefeiring is rife across all sectors. According to studies carried out by the European Union´s Observatory on Infringements of Intellectual Property Rights (EUIPO) and the Organisation for Economic Co-operation and Development (OECD) over €45 billion is lost worldwide due to fake smartphones, 50,000 jobs lost in the cosmetics and personal care sector due to counterfeits, €1.3 billion in lost spirits and wine sales and €3.5 billion lost in sales of jewellery and handbags every year. Attempts to stem the effects of this new area for organised crime is fundamental. However systems need to be in place to be able to not only authenticate products but be able to do so securely and effectively, to check the sourcing and logisitics route, especially from the manufacturers´ perspective as they seek to control and limit the grey market. HolaTECH can help in both of these regards.
#45 BILLION #50,000 #JOBS #1.3BILLION #3.5BILLION
THE DARK WORK OF #COUNTERFEIT
It used to be that counterfeit goods were contained to street corners and back alley lanes in but now in this digital world counterfeit goods are widely available exposing new threats to both businesses and consumers. Online sites are often the domain of the counterfeits to reach an international market of unknowing consumers. The speed and agility of criminal networks are such that authorities are almost always playing catch-up. And they are doing so in the dark. The same goes for the customers and victims of the shadow counterfeit economy. Also of note, monitoring counterfeit products online can be extremely time consuming for business owners, who most often do not have the time. Using our simple but effective Scan2Know Brands can assure their consumers that your purchase is genuine and authenticate and has not been produced in the darkest realms of the universe funding child trafficing, drug empires and the criminal underworld.
#Cosmetics #Fashion #Electronics #Food #Beverage #Pharmaceuticals #Nutrition #Accessories #Luxury #Goods
Our digital platform enables brand owners to provide information regarding their ethical practices, sustainability, mission and provide full details from farm to table for all comestible products; from cotton bale to jeans on the rack in a retail store, all valuable pieces of information for you the consumer when investing your hard-earned cash. Team HolaTECH want you to know the origin of your purchases.
We are committed to ensuring our planet is left in good stead for future generations and work hard to sign brands and producers who are like minded. Using Scan2Know© and our digital platform you will be able to see those brands that use best practise in the production of their goods and engage in eco and sustanability projects globally. You the consumer need you to be able to trust 100% that the products you buy are authentic and form part of the modern world engaged in sustainability, ethics and fair trade. Nielsen, a leading global information & measurement company recently stated that “Consumers around the world are saying loud and clear that a brand’s social purpose is among the factors that influence purchase decisions.” Being able to prove securely that products do in fact have this ethical sourcing policy is key and HolaTECH are part of this solution.
in 3 SECONDS
From our app or simply scan from your camera on your smart phone to check a
product´s authenticity swiftly and find out more about it and the source of the materials that make it up. Armed with little other than your phone, we aim to guarantee that the product you hold in your hand is exactly what it says it is.